Harley Davidson deals with Hero Motorcorp this news is a big relief for Indian customers. Harley Davidson has teamed up with Hero MotoCorp for its distribution in India.
According to the distribution agreement, Hero MotoCorp will both sell and service Harley-Davidson motorcycles in the Indian market.
Also, Harley’s parts and accessories, general merchandise riding gear in India will be sold through brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network.
Harley Davidson and Hero Motorcorp deal
As per the licensing agreement, Hero MotoCorp will both develop and sell a series of premium motorcycles under the Harley-Davidson brand name.
Earlier it was claimed by the Federation of Automobile Dealers Associations (FADA) that Harley-Davidson kept all its dealers in India in the dark.
According to Fada, the company had not informed any of its dealerships to stop production and sale in India. It may be known that Harley-Davidson had announced to abruptly shut down its operations in India, making all the Indian dealers of the company in a hurry.
Reasons for Harley India quits
The company had decided to shut down both its sales and production in India.
In fact, there were indications from the company to stop operations for some time. Harley Davidson sold less than 2,500 units in India in the last financial year.
The major reason for this decision of the company was also the coronavirus epidemic, due to which its operations in India suffered heavy losses.
Surprisingly, this decision was taken by Harley at a time when the company had completed 10 years in India.
Earlier, we had told you that Harley Davidson India could enter into an agreement with Hero MotoCorp for its distribution in India.
In such a situation, Harley’s motorcycles will be imported into India, which will be sold through Hero MotoCorp.
Negotiations between the two companies had been going on for quite some time. Now Hero MotoCorp is the master distributor for Harley’s motorcycles in India.
Also Read: Harley-Davidson will exit India, But Why?
Harley Davidson & Hero journey begins
Hero MotoCorp could benefit from gaining the technical know-how to enter larger capacity segments with its partnership with Harley-Davidson.
Bajaj and TVS have already partnered with international brands to explore newer territories and it is high time for Hero MotoCorp to start a new journey.
The partnership is still some time away, so expect more details in due course. Do let us know what you think of the possible partnership between Harley-Davidson and hero MotoCorp in the comments below.
Also Read: Weekly Auto News October – September 2020 Car Sales
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